Commercial Advertisement
Commercial advertisement has three primary objectives :
To inform, to persuade and to remind. Informative Advertising creates awareness of brands, products, services and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.
3 key purposes of commercial marketing are:
Product Awareness
Commercial advertising lets your target audience know that you exist and that you have the products and services that can solve a problem in their lives. If you’re offering a distinctive product, service or value proposition to the customer, commercial advertising is a way to get the word out quickly and more broadly than through referrals from existing customers or waiting for people to find you by chance.
Branding
For low-involvement buying decisions that consumers just want to complete quickly, a positive impression of your brand and what it stands for can be the central ingredient that generates sales. Humans typically have what is called a recency effect where they buy products with high brand recall value. Commercial advertising gives you the opportunity to tell potential customers about your attributes, which can have a positive result over time.
Differentiation
For some products and services, commercial advertising can be a useful way of directly comparing your product to what your competitors offer and demonstrating how yours is superior. You don't need to turn your commercials into attack ads, but showing customers the differences can have a positive effect on how your brand is perceived.
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